Businesses know that when machines are down, they are not making money. Wendy helps fleet and maintenance managers ensure that all of the correct fluids are being used in all of the right places, takes the guesswork out of lubrication practices, keeps costs down, and keeps machines up!

Working for Shell, her responsibility is to grow market share within Illinois and Wisconsin through the support of OEM dealerships.

Specializing in lubricants for heavy equipment and trucks, Wendy quickly found a niche to grow her brand online as “The Oil Lady” where she had the honor of meeting the rest of the CREW Board. She also has the pleasure of serving on the Board of Governors for the Great Lakes Construction Association, serving as the Secretary for the Fleet Maintenance Council of SE Wisconsin, and retaining membership in the Society of Tribology & Lubrication Engineers.

Wendy’s mantra for everyone – “Lube it or Lose it”!